Do You Watch HGTV?


I find it amazing to see how aesthetically aware home buyers are these days, compared with just a few years ago, and a big part of the reason for that is HGTV, which just turned 25 years old and is now the third most watched TV channel in the country. Over 95 million American households receive HGTV.

This phenomenon sends us multiple messages. Today’s home buyer is so much better educated in everything to do with real estate.

  • Image is everything. As much as people used to read, today they are more focused on the visuals. Stunning photos and video tours seem to matter much more than words.
  • Consumers are more aesthetically aware than ever. HGTV has defined and propelled what ‘good taste’ is, and it raises the expectations of what people want in their next home.

As a result of all this, if you want to get the best return when selling your home, you should plan to make whatever cost-effective improvements to your home you can to create the maximum appeal to today’s educated home buyer.

A few years ago, few homes were staged when listed for sale. Even then, staging was only done with luxury properties. As I said earlier, image is everything. Now, almost all homes for sale are staged, and an increasing percentage of sellers are making significant improvements as well. From new paint and carpet to a complete kitchen or bathroom make-over, it just makes good financial sense to do what it takes to make your home as appealing as you can before selling.

You should really seek expert advice before doing any of this though. Contact us any time for an initial assessment and we will do whatever we can to help.

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